When most folks think about structuring a website for seo, they instantly think of programmers. You do not need to be a programmer to do SEO correctly. It does not require much technical ability; after you have learned the basics you can start search engine optimizing you site. To put it differently, while programmers are crucial in regards to website performance, troubleshooting and much, much more, structuring your website for Search Engine Optimization is the one thing that is possible to begin using right away with just a little bit of instruction.
You would like for your site to show up among the first if not even the 1st on search results concerning the topic or topics on your site and SEO can help with that after you’ve prepared the content of the site. Structuring a site for SEO is the first thing you should do after making the actual site itself and the content necessary for it. You can learn all onpage and offpage SEO factors by visiting some authority IM conference.
Underneath are some key tips to keep in mind when structuring your site for Search Engine Optimization:
1. Page Title
It is vital that your page name contains at least a couple of the keywords regarding the content of the site itself. It’s ok for the site name to contain one or two keywords but also don’t just stuff all of the keywords regarding the content in the name of the page for no apparent reason whatsoever, it makes your site look unprofessional.
2. Meta Descriptions
Meta descriptions are the information blurbs that appear below your site name in the search results and as the website proprietor you have control on what is in these blurbs so make sure that they are fairly short, concise and offer at the least an explanation about what the articles on the site or site itself are about.
This is one of the tips that almost didn’t make the list. Using keywords in your content will help your site attain a better position in the search engine rankings, but on the other hand you shouldn’t just stuff your website with them. Search bots use these keywords to determine the ranking of your website in the results but you should always keep in mind that you’re creating the content of you site for your user not for the search bots.Knowing what keywords people are searching for and introducing some of them in your content should help but you mustn’t do so at the expense of the quality of the content offered.
4. Heading Tags
Among the greatest blunders people make is overusing the H1 tag which is confusing for the search engine bots; therefore causing you problems concerning you standings in the search engine rankings. The H1 tag should be used at the beginning of your page and may contain one or two keywords explaining what your site is about.
The sub-headline tags H2 through H6 can be used multiple times. They should be used to break up your content in different articles which are easier to index and read by the search engine robots, meaning that keywords should be also used in these tags.
Several things to take into account when using pictures:
Make sure that you are using the right format for the task, for example JPG are used for pictures of a higher quality
Also try not to upload files that are very large which will impend SEO and which also will affect your sites performance
For more about optimizing pictures, I would advocate this article from Shopify that describes some of the complex picture optimization strategies.
6. Internal Linking
Internal linking is basically linking different pages of your website to one another.